
Established in 1993, Bottom Line Productions Inc. is an Edmonton and Calgary-based management and marketing firm which specializes in communications, strategic marketing, event planning, development and media relations. Our mission is to provide top quality services to arts, entertainment and non-profit industry clients in Alberta and beyond through an ongoing involvement in the community; a strong relationship with local and regional media; a network of quality service providers; and a reputation for excellence and success.
A wide range of services are available through Bottom Line Productions including:
- event planning
- target analysis
- development of promotional strategies
- development of detailed marketing plans and time lines
- development of advertising schedules and purchase of related media space
- investigation of new and unique forms of advertising
- attainment of local media and corporate sponsors
- attainment of related in-kind donations
- maintenance of ongoing media relations/publicity
- organization of media tours
- design of promotional materials
- arrangement of related promotional contests
- arrangement of related retail promotions
- arrangement of direct mail campaigns
- writing and distribution of media releases and public service announcements
- box office arrangements
- promotion and arrangement of discount group ticket sales
- monitoring of ticket sales
- budget planning
- timely project updating and analysis
- compilation of promotional print and electronic media advertising and publicity for the archival purposes of the artists
- final report compilation including campaign analysis
Bottom Line Productions and its staff also provide Marketing / Media Relations Workshops upon request.
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